2025/03/19 11:40:41
DHF: Italian Design Meets Chinese Manufacturing Magic

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When the 2024 Paris Olympics organizing committee needed to furnish their venues, they selected DHF after a demanding evaluation process. This Chinese furniture manufacturer is now providing over 4,200 chairs and 400 tables for the world’s premier sporting event – an impressive achievement for a company that launched its international operations just over a decade ago in 2011.


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Since day one, DHF recognized that their combination of Italian design brilliance and Chinese manufacturing efficiency could win big internationally. Fast forward to today, and they’re selling 70% of their products overseas – from beachside restaurants in Australia to swanky boutiques in Europe. Their impressive client portfolio includes major retailers like Amazon, Target, XXXLutz, and ZARA HOME, demonstrating their ability to create furniture with global appeal.


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DHF adheres to the principle of “innovative design, experience life, create value” and pay attention to every detail of life. SOURCE: DHF


DHF’s market differentiation stems primarily from their distinctive design philosophy. Their Italian design teams infuse European sophistication and creativity into every product. Their flagship offering – the Pongo chair – exemplifies this approach. Far from being merely another plastic seating option, this refined monoblock design has achieved remarkable commercial success, with over 500,000 units sold across American and Australian markets alone.


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Comfortable, ergonomically designed, 100% pure new PP raw material + anti-UV + glass fiber. SOURCE: DHF


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DHF’s flagship products. SOURCE: DHF


Their newest innovation, the Robyn PP chair, illustrates their commitment to continuous product development. Available in both armless and armrest configurations, it’s specifically engineered for outdoor settings where aesthetic appeal must coexist with weather durability. Throughout their product showroom, each piece demonstrates a careful balance between visual appeal and functional comfort – recognizing that even the most attractive furniture fails if it doesn’t provide a satisfying user experience. As one American client noted, the “excellent comfort and quality” creates lasting customer loyalty.


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Each piece is carefully designed by professional team, taking into account the latest trends in the global furniture market and the diverse needs of the customers. SOURCE: DHF


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Operating from a 50,000-square-meter production facility staffed by 300 skilled professionals, DHF transforms Italian designs into finished products. With over 15 years of industry experience, they’ve developed an effective manufacturing strategy that integrates imported components with locally-produced elements to maintain technological advantages without excessive cost increases.


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Testing lab. SOURCE: DHF


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DHF’s products are highly adaptable across different scenarios. SOURCE: DHF


Their problem-solving capabilities extend beyond production. When a European e-commerce partner faced challenges with shipping costs-a common issue for furniture distributors – DHF’s R&D team developed an innovative solution by redesigning the chair for easy disassembly and reassembly. This modification resulted in more compact packaging, reduced shipping expenses, and enhanced customer satisfaction.


Despite recent global supply chain disruptions, DHF has maintained operational stability through regular equipment updates, optimized production planning, and careful inventory and waste management. While these operational details may lack glamour, they’re essential for delivering competitive pricing without compromising product quality.


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In the production process, DHF focuses on energy-saving, waste reduction, and the efficient use of resources. SOURCE: DHF


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DHF is challenging the perception that eco-friendly furniture must be prohibitively expensive. They’re implementing innovative materials including ocean-bound plastic, wood-plastic composite, and even coffee grounds composite materials. They also utilize FSC-certified wood, ensuring their timber components originate from responsibly managed forest resources.


This commitment to sustainability delivers business advantages beyond positive public relations, helping them satisfy stringent environmental regulations across international markets. As they expand from Southeast Asia to South America along the Belt and Road initiative, they're introducing their distinctive combination of style, quality, and sustainability to emerging markets.


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DHF’s Showroom. SOURCE: DHF


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DHF will present the latest innovations at CIFF Guangzhou 2025. SOURCE: DHF


For international buyers attending this year’s CIFF Guangzhou, DHF offers a straightforward invitation: experience furniture designed to Olympic standards. Whether sourcing high-volume orders for hospitality projects or custom pieces for retail environments, DHF demonstrates how Italian design principles and Chinese manufacturing expertise can create exceptional products. After all, furniture that satisfies the requirements of Olympic athletes likely meets the expectations of even the most discerning consumers.

 

Save the date: Mark your calendars for the 55th China International Furniture Fair (Guangzhou), to be held in Guangzhou Pazhou.


From March 18 to 21, 2025, the first phase will feature Home Furniture, presenting all areas of home furnishings. The second phase, from March 28 to 31, will spotlight the Office and Commercial Space, the world's largest exhibition dedicated to office furniture and commercial design.


Pre-register your E-entry code for free now on our website!


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