Preferred Choice for Product Launch and Trade
Founded in 1998, China International Furniture Fair (Guangzhou/Shanghai) (“CIFF”) has been successfully held for 54 sessions. Starting from September 2015, it takes place annually in Pazhou, Guangzhou in March and in Hongqiao, Shanghai in September, radiating into the Pearl River Delta and the Yangtze River Delta, the two most dynamic commercial centers in China. CIFF covers the entire industry chain including home furniture, homedecor & hometextile, outdoor & leisure, office furniture, commercial furniture, hotel furniture and furniture machinery & raw materials. The spring and autumn sessions host over 4000 brands from China and abroad, gathering over 380,000 professional visitors in total. CIFF creates the world’s most preferred one-stop trading platform for product launch, domestic sales and export trade in the home furnishing industry.
Worldwide Attendance
CIFF(Guangzhou) targets at audiences from different industries and sectors by sending tailored invitations through different channels. It attracts more than 380,000 importers/exporters, dealers, retailers, brand chain stores, designers, architects, real estate developers and other professional visitors from over 200 countries and regions annually.
Global Promotion
CIFF conducts promotion activities worldwide during famous furniture exhibitions including Milan Furniture Fair, High Point Market and Maison et Objet as well as in emerging furniture markets such the Middle East, Southeast Asia and Latin America. It is covered by over 1,100 domestic and overseas mainstream channels. Moreover, it carries out year-round broadcasting through multiple social media including Facebook, Instagram, Linkedin, X and Tiktok, reaching out over one million active followers online.
Sets the Trend
Over the past twenty-six years, CIFF has adhered to the mandate of “prioritizing exhibitors and visitors”. As an integrated functional platform of channel maintenance, trend release, industry exchange and trade facilitation, CIFF brings more and more value to the industry and enterprises. In the future, CIFF will as always be dedicated to creating a brand new lifestyle and setting the industry trend. CIFF will further promote the consumption market upgrade and infuse more vitality to the industry. It will help companies to explore both domestic and overseas markets, contributing to the development of China and the world’s home furnishing industry.
Exhibitors' Comments
- —Cui JiehuiVice General Manager of Lin’s Wood
With incomparable reputation and strength, CIFF is our preferred furniture fair. It can help us find dealers that meet our corporate characteristics and make our brand keep pace with the world.
- —M&D General ManagerM&D General Manager
Milano & Design has been cooperating with CIFF for many years. Now it is doing better and better and we are also developing more and more rapidly. There is no doubt that we will continue to attend CIFF and grow with it!
- —Liang ZhihuiGeneral Manager of Vineko
We feel CIFF is focusing on high-end development, its overall level has been enhanced, and the products are going medium to high-end.
- —Lin HuiMarket Development Center Director of Victory
CIFF has distinctive advantages in terms of its scale and attraction to exhibitors and visitors. For exhibitors, basically domestic and international brands surely attend every year.
- —Piegiorgio FrancaCEO of Biesse
CIFF achieves effective results in terms of media publicity, promotion for the upstream and downstream industries as well as of exhibiting outcome. It attracts more visitors and professional clients.
- —Zhao XiaojieGeneral Manager of Silkmusic
We saw good results in domestic sales in CIFF with rich buyer resources. It has large client bases in the fields of clothing and art as well as other high-quality visitors, such as private high-end buyers and artists.