Founded in 1998, China International Furniture Fair (Guangzhou/Shanghai) (“CIFF”) has been successfully held for 44 sessions. Starting from September 2015, it takes place annually in Pazhou, Guangzhou in March and in Hongqiao, Shanghai in September, radiating into the Pearl River Delta and the Yangtze River Delta, the two most dynamic commercial centers in China. CIFF covers the entire industry chain including home furniture, homedecor & hometextile, outdoor & leisure, office furniture, commercial furniture, hotel furniture and furniture machinery & raw materials. The spring and autumn sessions host over 6000 brands from China and abroad, gathering over 340,000 professional visitors in total. CIFF creates the world’s most preferred one-stop trading platform for product launch, domestic sales and export trade in the home furnishing industry.
CIFF(Guangzhou) targets at audiences from different industries and sectors by sending tailored invitations through different channels. It attracts more than 190,000 importers/exporters, dealers, retailers, brand chain stores, designers, architects, real estate developers and other professional visitors from over 200 countries and regions annually.
CIFF conducts promotion activities in famous furniture exhibitions in the world including the High Point Market, Milan Furniture Fair and Imm Cologne as well as in emerging furniture markets such as the Middle East, Latin America, Japan, Korea and Southeast Asia. CIFF advertises in China’s key furniture distribution hubs and local furniture malls. It i covered by over 1,100 domestic and overseas mainstream channels and media including Google, Facebook, Baidu, Sina, Netease, Tencent, Sohu, Furniture Today, Mobelmarkt and Commerical Interior Design.
Over the past twenty-one years, CIFF has adhered to the mandate of “prioritizing exhibitors and visitors”. As an integrated functional platform of channel maintenance, trend release, industry exchange and trade facilitation, CIFF brings more and more value to the industry and enterprises. In the future, CIFF will as always be dedicated to creating a brand new lifestyle and setting the industry trend. CIFF will further promote the consumption market upgrade and infuse more vitality to the industry. It will help companies to explore both domestic and overseas markets, contributing to the development of China and the world’s home furnishing industry.