With cutting-edge facilities spanning over 80,000 square meters and a team of 400 skilled professionals, Grand Modern Furniture creates furniture that seamlessly blends avant-garde design with modern aesthetics and practical functionality. This comprehensive approach is reflected in their diverse portfolio–from sophisticated coffee tables and TV cabinets to elegant dining sets and leisure furniture–addressing the evolving needs of modern living spaces.
Under its flagship brand “Modern Home”, Grand Modern has transcended domestic success to establish a significant international presence across 120 countries and regions. The brand’s prominence in prestigious markets including France, Japan, the U.S., Germany, the U.K., Italy, Singapore, and Malaysia stems from its unwavering commitment to global excellence.
Grand Modern Furniture’s international journey began in 1997 with a visionary approach built on four pillars: internationally competitive products, world-class quality standards, advanced management systems, and global brand recognition. This strategic foundation led to a breakthrough moment in 1998 when the innovative C153 functional coffee table series captured European markets, garnering widespread acclaim from leading industry media. This success not only revolutionized the European market but also transformed furniture design across China and Southeast Asia, achieving unprecedented single orders of 1,000 units in Europe’s premium market.
C153 functional coffee table. SOURCE: Grand Modern Furniture
“We can quickly ‘perceive the change’, ‘catch the change’ and ‘create the change’ according to the change of the external environment.”
Today, Grand Modern Furniture continues to expand its global footprint strategically, targeting high-potential markets across the Middle East, Africa, and South America. Through markets-specific entry strategics and a deep understanding of regional preferences, the company has established robust distribution networks and partnerships worldwide. Its global presence is supported by strong supplier relationships and optimized supply chain management, ensuring efficient procurement, inventory control, and logistic operations across all markets.
Grand Modern Furniture’s latest collection. SOURCE: Grand Modern Furniture
At the core of Grand Modern Furniture’s success is its integrated approach to research and development. With a dedicated team of 15 designers producing 300 new products annually, the company demonstrates remarkable agility in responding to market trends and customer needs. This innovative capacity enables quick adaptation to changing market demands and emerging opportunities.
The company’s commitment to innovation is exemplified by its 2023 launch of the White Flow Gold ultra-white glass, a groundbreaking patented design. This revolutionary material offers six times the strength of conventional glass while maintaining exceptional clarity and aesthetic appeal. Its superior features include ultra-high definition transparency, scratch resistance, corrosion resistance, heat tolerance, and environmental sustainability.
White Flow Gold collection. SOURCE: Grand Modern Furniture
Recent product launches showcase Grand Modern Furniture’s versatility in material selection and design, offering coffee tables and dining tables in various finishes including natural marble, sintered stone, wood surfaces, and glass tops, Each product is tailored to regional preferences while maintaining the company’s high standards for quality and innovation.
Grand Modern Furniture’s commitment to customer satisfaction is demonstrated through comprehensive feedback channels and responsive service systems. The company maintains dedicated customer service email channels, hotlines, website feedback forms, and social media platforms to ensure continuous communication with international clients.
Regular market research and focused group discussions with customers from diverse regions provide deep insights into user preferences and expectations. This approach is complemented by systematic questionnaires and surveys embedded in product packaging and instruction manuals through QR codes.
Grand Modern Furniture at CIFF Guangzhou 2024. SOURCE: Grand Modern Furniture
A notable example of Grand Modern Furniture’s customer-centric approach involved responding to feedback from a U.S. client regarding assembly instructions. The company promptly redesigned its instruction manuals with more intuitive illustrations and concise text, while also producing assembly videos. This initiative significantly reduced assembly-related complaints and enhanced customer satisfaction, demonstrating the company’s commitment to continuous improvement.
Grand Modern Furniture at CIFF Guangzhou 2024. SOURCE: Grand Modern Furniture
At CIFF, Global buyers are warmly invited to experience comprehensive manufacturing expertise and customization capabilities. With rich production experience, advanced technical proficiency, and dedicated service team, Grand Modern Furniture offers tailored solutions meeting diverse market needs. From sample development to order tracking and after-sales support, Grand Modern Furniture stands ready to be your trusted partner in furniture excellence.
Save the date: Mark your calendars for the 55th China International Furniture Fair (Guangzhou), to be held in Guangzhou Pazhou.
From March 18 to 21, 2025, the first phase will feature Home Furniture, presenting all areas of home furnishings. The second phase, from March 28 to 31, will spotlight the Office and Commercial Space, the world's largest exhibition dedicated to office furniture and commercial design.
Pre-register your E-entry code for free now on our website!
