When China joined the World Trade Organization (WTO) in 2001, it opened unprecedented opportunities for Chinese enterprises to expand globally. Among the companies seizing this historic moment was J&C, an original furniture design brand established in 2002.

J&C’s headquarter. SOURCE: J&C

Guided by principles of “comfort, simplicity, health, and environmental responsibility”, J&C has maintained its focus on the development, design, production, and distribution of modern European-style furniture. The company’s products now reach customers in over 100 countries across Europe, North America, and Asia, delivering superior living experiences to global consumers. Through two decades of growth, J&C has evolved into an integrated smart home enterprise that combines professional excellence, brand strength, and international presence.

Innovation has been a core brand value since J&C’s inception. J&C maintains its market competitiveness through continuous product and service innovation, centered on original design. Since 2008, J&C has fostered close partnerships with leading international designers and Italian furniture design firms while establishing an independent R&D center. This center brings together over 100 domestic and international design experts to create world-class furniture products. In 2011, J&C’s dining chair sales exceeded 200,000 units monthly, earning the company recognition as the “King of Asian Dining Chairs”.

J&C Dining Room Collection. SOURCE: J&C

The R&D center employs more than 50 engineers, most with over 20 years of experience in living space furniture development. J&C invests over 4% of annual sales revenue in R&D, successfully implementing a tree-structured system of modular components that has revolutionized traditional high-cost, low-efficiency manufacturing processes.

The latest J&C Living Room Collection. SOURCE: J&C

The newly released J&C Dining Series. SOURCE: J&C

To date, J&C holds more than 500 original design patents in China and over 150 in the European Union, demonstrating substantial innovative capacity. The company’s exceptional design and efficient service have attracted premier buyers worldwide, building long-term partnerships with global clients and strategic relationships with over 300 suppliers.

As an early pioneer in international market expansion, J&C has established a strong reputation in European markets.

The establishment of J&C’s two manufacturing facilities in Morocco represents a key step in the company’s international expansion strategy. With the first facility established in 2021 and the second added in 2023, these operations produce a full range of furniture products. The company’s future plans include developing a complete home furnishing supply chain in Morocco, leveraging its strategic location to better serve European markets with efficient one-week delivery capabilities.

Morocco’s office and showrooms. SOURCE: J&C

Through strategic overseas production facilities, J&C optimizes costs, better serves target markets, and rapidly responds to local consumer demands, continuously expanding its international market share.

Morocco’s Second Factory. SOURCE: J&C

Beyond its Chinese headquarters, J&C operates subsidiaries in Germany and Morocco. From 2007 to 2023, international sales grew from $2 million to $57 million annually, with J&C products carried by top three furniture retailers in many European countries.

Service excellence is fundamental to J&C’s identity. The company operates under the principle “Customer First, Persistent Innovation, Pursuit of Excellence,” delivering “5G” service.

The “5G” service represents “Greater Efficiency, Greater Value, Greater Design, Greater Service, and Greater Partnership”. J&C integrates customer needs throughout its entire process, from design conception and material selection to manufacturing and delivery, maximizing value through original design.

To maintain market insight, J&C regularly participates in international furniture exhibitions and visits leading European furniture companies to stay current with design trends. The company conducts market research and maintains close customer communication to continuously improve products and quality.

Since as a small factory, J&C has begun participating in the CIFF Guangzhou. Through these exhibitions, we developed strong relationships with major clients from Germany and France, building partnerships that feel more like family than business.” 

J&C attended the 53rd CIFF Guangzhou in 2024. SOURCE: J&C

At the upcoming CIFF Guangzhou, J&C will showcase its brand renewal featuring “New Materials, New Functions, New Series”, introducing fresh dining room and living room collections including sofas, tables, chairs, and cabinets.

“We’re going to give a big surprise to our clients at CIFF Guangzhou 2025!” 

From March 18 to 21, 2025, the first phase will feature Home Furniture, presenting all areas of home furnishings. The second phase, from March 28 to 31, will spotlight the Office and Commercial Space, the world's largest exhibition dedicated to office furniture and commercial design.

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