Position as one of the world’s most influential international furniture fairs, CIFF Guangzhou broke previous records in March 2024 by attracting 51,205 international visitors from 178 countries, a remarkable 43.11% increase from 2019. The total visitor count surged to 363,449, making CIFF the premier global platform for furniture innovation and trade.  

International Business Club

The CIFF Interbiz Club (IBC) is dedicated to facilitating furniture trade, serving multinational purchasing groups, international traders, cross-border e-commerce businesses, overseas retailers, distributors, designers, and end-users from around the world. With an integrated service model that spans 8 days of exhibition, 365 days a year, IBC promotes diversified business exchanges and supports the high-quality development of global home furnishings industry.

Interbiz Club 2025: the 3M System

M - IBC Matching: 8+365 days of global promotion & trade matchmaking services

M - IBC Media: Broadcasting Chinese furniture manufacturing to global buyers

M - IBC Manager: Offering a rich and enjoyable experience for international buyers attending the fair

IBC Matching – Bringing the World Together in Guangzhou in March

Global Blitz Campaign

With both offline and online channels, CIFF is making waves all year round across the globe. Whether it’s participating in international home furnishings fairs in Germany, the US, France, Japan, the Middle East, and Southeast Asia, or utilizing high-exposure, full-coverage digital marketing strategies across Google, TikTok, WhatsApp, and social media platforms like Facebook and Instagram, with over 1 million followers, CIFF maximizes its global network. CIFF’s procurement data management system integrates a database of over 2 million high-value furniture buyers, accumulated from years of cooperation with global events like Canton Fair and CIFF. Through precise promotion, both online and offline, CIFF helps exhibitors, visitors, and media partners connect with global buyers, setting the stage for the extraordinary fair in March Guangzhou.

Meet2Match – CIFF Factory Tour

M2M brings global big buyers directly to you! CIFF curates themed matchmaking routes, organizing international buyers to visit exhibitors’ factories, providing an in-depth look at the strength of Chinese manufacturing, and facilitating face-to-face trade deals!

Click2Connect – Online Business Matchmaking

C2C offers effective matchmaking by breaking boundaries of time and space! CIFF introduces the new Click2Connect platform, extending face-to-face interactions and negotiations online. With regular buyer demand releases and 1-on-1 Zoom meetings, C2C empowers exhibitors to actively seize global opportunities around the clock.

IBC Media – Amplifying the Voice of Chinese Furniture Manufacturing

CIFF leverages its official website and operates five major international social media platforms –Facebook, Instagram, X (Twitter), LinkedIn, and TikTok. Additionally, CIFF produces the CIFF What Book series of publications, offering comprehensive insights into industry trends, exhibitor capabilities, innovative products, business matchmaking, and design events. These materials are globally disseminated, ensuring widespread reach.

IBC Manager – A Five-Star Experience, Diverse Events Bringing Buyers Back!

Since launching the “VVIP Card”, CIFF has accumulated nearly a thousand major global buyers. Together with exhibitors, CIFF provides VVIPs with a premium, home-like experience, along with efficient business matchmaking services. In 2025, CIFF will host exciting events, including the Global Furniture Retailers’ Summit, the International Design Summit and CIFF Buyers’ Night, offering exhibitors and international buyers more enriching and diverse participation experiences!

CIFF Guangzhou 2025: Anticipating an Even Greater Edition

Looking ahead to 2025, CIFF Guangzhou is preparing for an edition brimming with exciting offerings and opportunities. With the theme “Powered by Design”, the event will be divided into two phases across diverse product sectors. The first phase, from March 18 to 21, will focus on home furnishings, including the latest innovations in contemporary design, outdoor furniture, and home textiles. The second phase, from March 28 to 31, will feature office and commercial space furniture, making it the largest event of its kind worldwide.

With more than 4,700 exhibitors and 380,000 expected visitors, CIFF Guangzhou 2025 is set to be the ultimate global platform for furniture trade and innovation. Free preregistration is now available at www.ciff-gz.com, allowing attendees to prepare for what promises to be the biggest and most dynamic CIFF yet.