STARWAY: Crafting Comfortable "Seating Spaces"

Founded in 1989, Starway Furniture has evolved into a modern enterprise integrating research, design, manufacturing, and sales, with product lines spanning plastic, wooden, and upholstered furniture.

Throughout its 30-year journey in the furniture industry, Starway has transformed from a small factory producing office chair casters into an international enterprise. For over three decades, Starway has maintained its philosophy of “creating sitting spaces rather than mere chairs”, consistently pushing the boundaries of seating design through innovative styles, material selection, and manufacturing techniques to deliver superior comfort to users.

Starting in 1989 with a focus on office chair casters, Starway recognized the limitations of a single-product strategy. In 1991, the company successfully pivoted to producing office chairs using leather and foam materials. This first transformation proved highly successful, with Starway office chairs becoming an internationally recognized furniture brand.

Since 2009, Starway has recruited renowned designers from Spain, Italy, Malaysia, and China Taiwan as design directors and consultants. The company also collaborates with prestigious institutions like China Academy of Art and Central Academy of Fine Arts to nature its house design team.

In 2010, Chairman Genlin Ye personality designed the Patchwork Chair, featuring a distinctive fabric patchwork design that has become an industry classic and continues to be poplar, with monthly production reaching 100,000 units.

Starway products range are dining chair, dining table, bar chair, side table, lounge chair and sofa with materials of wood, steel, plastic and upholstery. Source: Starway

With a team of over 700 professionals working across product design, mold manufacturing, and production processes, Starway strategically focuses on original design in the seating category. Starway currently offers nine major series with nearly 2,000 products under three brands: “Starway”, “Adonis” and “Ooland”, and has received numerous awards at domestic and international furniture exhibitions, including the Canton Fair CF Award for Export Product Design for ten consecutive years.

TAB Chair: Winner of the Red Dot Award and Good Design Award, the TAB Chair stands out not only for its functional excellence but also for its ant inspired design. Its integrated backrest and seat perfectly conform to body contours, while the high-quality solid wood triangular support ensures structural stability. Source: Starway

Petal Chair creates the experience of sitting in the center of a blooming flower. The all-velvet upholstery adds luxury, while high-resilience foam padding provides optimal comfort. Source: Starway

Starway Furniture pursues international quality standards as a core brand value, carefully selecting premium materials and combining advanced global manufacturing processes with innovative design concepts. This approach has enabled the company to introduce furniture collections that blend style with functionality, establishing Starway as a leader in the international furniture market.

The Starry Sky Chair features a distinctive backrest with scattered circular perforations of varying sizes. When light filter through these openings, it creates a starlight effect, adding a dynamic and romantic atmosphere to any space. Source: Starway

Starway operates two manufacturing facilities in Shanghai and Zhejiang provinces, spanning 260,000 square meters, with a workforce exceeding reliable supply capacity and consistent quality control. The company has secured over 2,000 patents and earned recognition and annual production value exceeding 500 million yuan, Starway’s distribution network reaches more than 60 countries and regions worldwide.

Starway’s headquarters. Source: Starway

Starway’s showroom. Source: Starway

In Europe, the brands “Donise” and “Ooland” of Starway, which were developed through the company’s ltalian Design Center, have introduced purely original designs that have reshaped European perceptions of contemporary Chinese enterprises.

Starway’s success stems from meticulous attention to every production detail from stringent raw material selection to precise manufacturing control and rigorous quality testing – ensuring that every product delivered to the customers meets the highest standards of excellence.

In Starway’s design philosophy, environmental responsibility plays a crucial role. The brand integrates cutting-edge materials science and technology into product development, implementing strict quality management systems while adhering to eco-friendly principles to enhance user experience.

The Coffee Chair represents a breakthrough in sustainable furniture design. Incorporating over 40% recycled coffee grounds in its construction, this innovative piece exemplifies resource waste and environmental stewardship. The chair not only reduces waste and environmental impact bust also brings sustainability into dally life. Source: Starway

The development of the Coffee Chair, which involved an R&D investment of 2 million yuan, turned coffee waste into a highly popular item. This dedication to innovation paid off. In 2022, the year of its launch, orders surpassed 40,000 units, and more than 40 tons of coffee grounds were repurposed.

Beyond the Coffee Chair, Starway continues to pioneer sustainable initiatives. A notable example is the company’s “Carbon Neutrality” research project in partnership with Tongji University, focusing on developing new materials and technologies. This collaboration aims to integrate artistry into practical products, enabling consumers to experience art through their “sitting spaces” while maintaining environmental consciousness.

Starway in CIFF Guangzhou 2024. Source: Starway

Regarding future development, International Marketing Manager LingYi Huang emphasizes Starway’s strategy of combining European advanced manufacturing techniques and management philosophies with Chinese advantages in production costs, distribution networks, and logistics. “We aim to develop products of higher quality, which have stronger competitive advantages and international brand appeal, so as to serve global markets.”

Save the date: Mark your calendars for the 55th China International Furniture Fair (Guangzhou), to be held in Guangzhou Pazhou.

From March 18 to 21, 2025, the first phase will feature Home Furniture, presenting all areas of home furnishings. The second phase, from March 28 to 31, will spotlight the Office and Commercial Space, the world's largest exhibition dedicated to office furniture and commercial design.

Pre-register your E-entry code for free now on our website!