MLILY: Leading the Sleep Tech Revolution

Founded in 2003, MLILY has emerged as a high-tech pioneer specializing in memory foam home products – from research and design to manufacturing and distribution. Since its international debut in 2004, the company has transformed into a frontrunner in global sleep technology. Leveraging its patented non-temperature-sensitive zero-pressure foam technology and strategically positioned manufacturing facilities, MLILY now serves consumers across 110 countries through more than 10,000 retail locations, delivering sleep solutions that prioritize both comfort and health.

MLILY has remained steadfast in its people-first, innovation-driven philosophy since day one, pursuing its mission to deliver zero-pressure sleep experiences. After more than a decade of technological refinement, the company has developed an impressive portfolio of products designed to enhance sleep quality. A 2023 market survey by Australian vacation rental specialist Alkira Glamping confirmed the brand’s market leadership, with 67% of consumers selecting MLILY mattresses as their preferred choice.

Non-temperature sensitive zero-pressure foam. SOURCE: MLILY

The company has embraced smart technology early, recognizing sleep monitoring as the next frontier in sleep products. Their collaboration with Haier on zero-pressure smart pillows and ongoing development of intelligent beds demonstrate their commitment to leveraging modern science to track sleep patterns and identify potential health concerns – aligning perfectly with emerging wellness industry trends.

At their 2021 Zero-Pressure Sleep Technology launch event, MLILY unveiled a groundbreaking music therapy mattress specifically engineered for individuals struggling with sleep disorders and depression. This innovative product synchronizes musical vibrations with tactile sensations to create an immersive 6D experience that eases the transition to sleep. The company is currently developing comprehensive smart showrooms to showcase these innovations.

MLILY showcase at 2024 CIFF. SOURCE: MLILY

Looking ahead, MLILY plans to create a fully integrated sleep ecosystem by connecting smart mattresses with other home devices, delivering a holistic sleep environment through professionally designed sleep solutions.

Anticipating supply chain vulnerabilities, MLILY began establishing international production facilities in 2010 – well ahead of recent global disruptions. Today, the company operates factories in Serbia, the United States, Thailand, and Spain, creating a resilient global manufacturing network. This forward-thinking approach has not only reduced delivery times but also strengthened supply chain stability, enabling the brand to maintain competitive advantage despite international trade challenges.

The company’s Tennessee facility features cutting-edge technology for manufacturing premium mattresses and smart beds. In Serbia, MLILY produces outdoor furniture and select mattress lines, capitalizing on the location’s strategic position to serve European markets efficiently. The Thailand operation focuses on pillows and smaller accessories, taking advantage of reginal raw material availability, while the Spanish facility specializes in luxury mattresses and smart beds for Europe’s high-end market.

Production facility in Arizona, USA. SOURCE: MLILY

Manufacturing base in Serbia. SOURCE: MLILY

Production facility in Thailand. SOURCE: MLILY

Manufacturing plant in Spain. SOURCE: MLILY

MLILY continues its evolution from contract manufacturer to global brand leader by strengthening organizational capabilities and optimizing business operations, working toward becoming an enterprise defined by operational excellence, brand recognition, and competitive market positioning.

MLILY’s headquarters. SOURCE: MLILY

MLILY’s innovation-driven approach has yielded remarkable results in both business models and product development. The company has capitalized on digital international opportunities, with overseas online revenue reaching 966 million yuan in 2023 – a stunning 116.17% year-over-year increase. Simultaneously, MLILY has increased its product ecosystem, extending its proprietary zero-pressure foam technology from mattresses to pillows and sofas.

The Futon Sofa Bed features a stylish yet durable design. Its split-black design allows for easy adjustment, while the armrests can be positioned in four different ways: raised as armrests or pillows, used as footrests, or laid flat to accommodate more guests. Made from 100% polyester, this sofa offers excellent resilience and durability. SOURCE: MLILY

In Western markets, MLILY has elevated brand visibility and reputation through strategic sports sponsorships and participation in premier international exhibitions. The company maintains localized brand teams across key markets, enabling direct engagement with consumers and gathering valuable feedback to refine products and services. Responding to the growing outdoor lifestyle trend among international consumers, MLILY has developed specialized outdoor furniture for camping, beach outings, and similar activities, skillfully balancing lightweight portability, comfort, and aesthetic appeal.

Sustainability remains central to MLILY’s brand philosophy, with products earning dual certification from OEKO-TEX100 and CertiPUR (EU and US standards). The company deliberately avoids materials with environmental or health concerns, such as conventional latex and coconut fiber, demonstrating its commitment to delivering healthy, eco-friendly home furnishings to global consumers. 

The Swivel Chair features a rotating base with rounded armrests and a natural wood grain frame that contrasts beautifully with cream-colored fabric. Thick cushions filled with foam and upholstered in linen fabric ensure maximum comfort. This armchair seamlessly blends style with comfort, integrating effortlessly into various furniture and decor styles. SOURCE: MLILY

After two decades of strategic development, MLILY has established significant competitive advantages in customer relationships, product innovation, quality control, global manufacturing capacity, and multi-channel brand internationalization. The company persists in reinforcing its global market position by bolstering both online and offline distribution strategies while broadening its branded business portfolio.

Outdoor Sofa Set includes a sofa, lounge chairs, and coffee table. The high-back lounge chair provides an enveloping feel, while the armchairs combine the natural appeal of rope with modern steel elements, making it an ideal collection for outdoor activities. SOURCE: MLILY

At the upcoming 55th CIFF Guangzhou, MLILY will showcase its latest smart sleep solutions, presenting cutting-edge innovations and intelligent products. Meanwhile, MLlLY will showcase a series of sofa products at the exhibition, which are from its sub-brand NISCO, including sofas for outdoor and indoor scenarios.

Save the date: Mark your calendars for the 55th China International Furniture Fair (Guangzhou), to be held in Guangzhou Pazhou.

From March 18 to 21, 2025, the first phase will feature Home Furniture, presenting all areas of home furnishings. The second phase, from March 28 to 31, will spotlight the Office and Commercial Space, the world's largest exhibition dedicated to office furniture and commercial design.

Pre-register your E-entry code for free now on our website!