Sinodecor: Excellence in Premium Decorative Paper

Established in 2003, Sinodecor has evolved into a modern enterprise integrating decorative printing and impregnation technologies. The company produces high-end surface materials widely used in custom homes, finished furniture, office furniture, and interior decoration. Since entering international markets in 2012 with its vision of creating “Chinese decorative paper of world-class quality,” Sinodecor has earned international trust through outstanding design and premium quality, emerging as a leading Chinese decorative paper brand.

Sinodecor’s headquarter. SOURCE: Sinodecor

Sinodecor’s portfolio encompasses two main categories: melamine-impregnated paper and printing paper, featuring wood grain, stone texture, solid color, and artistic series.

Standing at the forefront of original design innovation, Sinodecor constantly pushes boundaries in premium decorative paper manufacturing. With an extensive collection of over 1,600 printing roller sets and more than 6,000 patterns, the company comprehensively serves both domestic and international market demands. To capture emerging market trends and develop cutting-edge products, Sinodecor's R&D teams embark on annual global sourcing expeditions to Germany, Italy, Switzerland, France, and Japan, with 60% of their designs drawing inspiration from leading global design hubs.

Sinodecor-ZH16249, Wardrobe. SOURCE: Sinodecor

Sinodecor-ZH16249 detail. SOURCE: Sinodecor

Each product line in Sinodecor’s portfolio offers distinctive characteristics to meet diverse customization needs. The “Mysterious Phantom” collection masterfully blends traditional Italian veneer craftsmanship with contemporary surface treatments, primarily featuring PET and UV coating technologies. Meanwhile, the “Time Imprint” series embraces vintage aesthetics, preserving authentic wood grain patterns and natural textures while maintaining true-to-nature material qualities and color palettes.

Recent launches include TASHI, ZHIZHEN, SUWEI, and TONGCHEN collections, structured across various series, categories, and price points to provide customized surface solutions.

The ZH16622 Moonlight Elm by Sinodecor represents a masterpiece of surface artistry. Its exquisitely detailed textures unfold in crisp definition, revealing distinct layering that dances with rich, vibrant hues. Through precision-engineered synchronized patterning, the collection captures the authentic character of natural elm grain. The understated elegance of the elm’s gentle patterns strikes a perfect balance between aesthetic grace and practical functionality, transforming living spaces into havens of warmth, natural beauty, and sublime comfort.

Sinodecor-ZH16622, Kitchen. SOURCE: Sinodecor

Sinodecor-ZH16622 detail. SOURCE: Sinodecor

Since its establishment, Sinodecor operates production facilities in Hangzhou, Chengdu, and Foshan, completing its initial strategic layout in the domestic market. This enables Sinodecor to better and more efficiently serve the market and its partners.

Sinodecor currently possesses 13 fully automatic gravure high-speed printing machines, with an annual production capacity of 13,500 tons of decorative paper. It also has 5 advanced domestic melamine impregnated paper production lines, adopting German impregnation technology. The annual production capacity of melamine impregnated paper is 25 million sheets, which are widely used in furniture, flooring, fireproof boards, and more.

To ensure product quality and stability, Sinodecor has a dedicated product laboratory. In the later stages of product production, the company assigns professional and modern testing instruments to monitor key detection indicators of decorative paper, guaranteeing product quality, ensuring that the performance meets standards, and ultimately improving customer satisfaction.

Sinodecor-ZH16249, Wardrobe. SOURCE: Sinodecor

Sinodecor maintains strong environmental consciousness while following a human-centric design philosophy meeting diverse individual needs.

As a leading materials supplier, Sinodecor demonstrates its environmental commitment across multiple dimensions. In product development, the company pioneers sustainable solutions through innovative wood grain printing technology that authentically replicates natural wood textures, significantly reducing reliance on raw timber and preserving forest resources.

On the manufacturing front, Sinodecor maintains strict adherence to eco-friendly raw materials and enhanced formaldehyde-free, antiviral processes, ensuring both product quality and environmental safety. This commitment extends beyond manufacturing to operational practices, where the company implements comprehensive recycling initiatives at trade exhibitions. All primary materials and flooring components are designed for reuse, while exhibition pieces, decorative elements, and display materials are systematically returned to factory showrooms for repurposing, exemplifying Sinodecor’s dedication to waste reduction across all operations.

These environmental efforts have earned numerous recognitions, including China Home Furnishing Premium Supply Chain Top 100, Quality Management System Certification, Environmental Management System Certification, and Hangzhou Green Low-Carbon Factory designation.

Sinodecor-ZH16622, Kitchen. SOURCE: Sinodecor

Coinciding with its international market entry, Sinodecor strategically registered its English brand identity back in 2012. The choice of “Sinodecor”–with “sino” representing the essence of Chinese and Oriental heritage–reflects the company’s broader vision. Making its debut at the CIFF Guangzhou the same year, Sinodecor embarked on a mission to introduce Chinese decorative paper craftsmanship to global audiences, while positioning original Chinese design on the world stage.

Sinodecor Booth Design. SOURCE: Sinodecor

“Despite challenging economic conditions, Sinodecor remains committed to product perfection and continuous design innovation,” the company states. “With superior products and excellence in service, we build trust in Chinese manufacturing as we create ‘world-class decorative paper made-in-China’!”

Save the date: Mark your calendars for the 55th China International Furniture Fair (Guangzhou), to be held in Guangzhou Pazhou.

From March 18 to 21, 2025, the first phase will feature Home Furniture, presenting all areas of home furnishings. The second phase, from March 28 to 31, will spotlight the Office and Commercial Space, the world's largest exhibition dedicated to office furniture and commercial design.

Pre-register your E-entry code for free now on our website!