PURETE: One-Stop Surface Finishing Solution for Global Markets

From its inception in 2008, PURETE has grown form an OEM supplier for European and American markets into a comprehensive automatic assembly line equipment service provider for painting and finishing. As a high-tech innovator specializing in intelligent coating systems, PURETE delivers end-to-end surface treatment solutions that combine automation, intelligence, and digitalization. PURETE’s solutions now span 32 industries and reach 81 countries, serving over 5,000 enterprises globally–a clear demonstration of their technical leadership and market impact.

PURETE’s Shunde Headquarters. SOURCE: PURETE

“What distinguishes PURETE is our ability to provide comprehensive coating and surface finishing solutions–we are an ‘all-around player’ in the industry,” notes Ms. Qiuxia Fu, Chairman of PURETE. The company’s commitment to delivering higher efficiency and value has led to pioneering “multi-material” coating and surface finishing solutions.

PURETE’s production line equipment encompasses a comprehensive range of technologies: roller coating, curtain coating, spraying, membrane pressing molding, flat pressing, lamination, wrapping, and excimer processes. This versatility enables surface treatment across diverse materials-from metal. Plastic and glass to cement and wood products. The technology is particularly well-suited for customized furniture, interior and exterior wall panels, flooring materials, and decorative products for doors and ceilings in both commercial spaces, enhancing the aesthetic diversity of home furnishing products.

Advanced spray coating workshop for precision finishing SOURCE: PURETE

Understanding that different markets require different solutions, PURETE provides customized coating and finishing solutions for different countries, industries, and application scenarios. For example, their short-cycle pressing lines and horizontal automated systems cater to overseas markets demanding diverse pattern options. The PUR laminating support, addressing surface finishing needs across various materials and panels. Meanwhile, their water-based wood surface coating line meets the high-quality demands of China’s premium market segment.

Dedicated laminating machine production facility SOURCE: PURETE

Specialized pressing equipment manufacturing center SOURCE: PURETE

PURETE firmly believes that continuous technological innovation is essential for leading-edge equipment manufacturers to guide their clients forward.

In recent years, PURETE has focused its R&D efforts on functional enhancements, significantly investing in automation, intelligence and digitalization upgrades across their products lines. This advancement enables them to effortlessly meet diverse material and surface finishing requirements across different international markets while helping clients improve production efficiency and management capabilities. A prime example is their high-speed panel coating production line developed for the Turkish market, which increased processing speeds from 10m/min to 70m/min, helping customers achieve cost efficiency and competitive advantage.

Roll coating manufacturing facility SOURCE: PURETE

Roll coating and membrane pressing production center SOURCE: PURETE

“At PURETE, we believe that only those who maintain an unrelenting pursuit of quality can stand the test of time.” This commitment to excellence has yielded over 100 authorized patents in surface finishing technology. PURETE’s technical expertise and innovative strength have earned numerous accolades, including recognition as a Foshan Manufacturing Invisible Champion, Foshan Specialized and Innovative Enterprise, and Customs AEO Advanced Certified Enterprise. These achievements cement PURETE’s position as a leading force in China’s panel surface finishing equipment sector.

PURETE embodies its mission of “contribute to green manufacturing and green products” through consistent commitment to sustainable practices. The company continually addressed client pain points in coating and surface finishing processes by developing environmentally conscious solutions. Their innovations include water-based and UV material technologies, as well as water-based and PUR adhesive systems for coating-free surface finishing. This comprehensive approach to green manufacturing has effectively eliminated environmental pollution issues associated with traditional finishing processes.

Coating experience center SOURCE: PURETE

Through providing equipment, coating materials, and process technologies in one integrated solution, PURETE enables downstream enterprises to achieve green transformation, ultimately contributing to safer, healthier, and more comfortable living environments for end consumers.

Looking ahead, PURETE maintains its focus on product innovation and service system enhancement. The company’s successful joint appearance with sister brand HAUTE at last year’s CIFF Guangzhou generated significant interest from global buyers. This year, PURETE will introduce more innovative solutions, offering diverse finishing options and flexible production configurations for both residential and commercial applications. These advancements aim to help enterprises establish efficient, intelligent production methods that meet evolving market demands.

PURETE at the 53rd CIFF Guangzhou. SOURCE: PURETE

Save the date: Mark your calendars for the 55th China International Furniture Fair (Guangzhou), to be held in Guangzhou Pazhou.

From March 18 to 21, 2025, the first phase will feature Home Furniture, presenting all areas of home furnishings. The second phase, from March 28 to 31, will spotlight the Office and Commercial Space, the world's largest exhibition dedicated to office furniture and commercial design.

Pre-register your E-entry code for free now on our website!