Jongtay Furniture: Redefining Global Workspace Solutions

Since 1983, Jongtay has established itself as an industry powerhouse in commercial furnishing solutions, serving the corporate, healthcare, education, and hospitality sectors. The company’s success is built on four strategic pillars: distinctive brand leadership, manufacturing excellence, cutting-edge R&D capabilities, and exceptional service delivery. The company’s impressive footprint includes a 600,000-square-meter industrial park, seven specialized production centers, and a workplace of 4,000 professionals.

With over 30 state-of-the-art production lines and the industry’s most advanced logistics hub, complete with cutting-edge testing facilities, Jongtay’s footprint covers nearly 40 countries around the world, with market territory spanning across Europe, Asia, Africa, and as far as the Americas.

Jongtay Headquarter in Zhongshan City. SOURCE: Jongtay

Jongtay showcased at CIFF Guangzhou 2024. SOURCE: Jongtay

2023 marked a watershed moment for Jongtay as it celebrated its 40th anniversary with a comprehensive brand refresh. The centerpiece of this evolution is the innovative “Harmony Cube” Experience Center, a showcase facility that embodies the company’s renewed vision and capabilities. This new space, designed to showcase Jongtay’s corporate identity and brand strength to global clients, embodies the group’s philosophy of “Harmony Creates All Things.” It represents not just a showroom but a symbol of new beginnings and forward momentum, embodying the collective “Harmony Drive” that propels Jongtay’s vigorous development into the future.

Jongtay “Harmony Cube” Experience Center. SOURCE: Jongtay

Jongtay has made considerable investments in enhancing its intelligent manufacturing capabilities by committing ample resources, manpower, and funds. The company’s recently launched smart manufacturing facility - a true “light-out”(unmanned) factory equipped with German precision machinery - represents a significant leap forward in automation and efficiency. This 600,000-square-meter facility houses seven specialized production centers, encompassing painting, panel processing upholstery, power coating, solid wood processing, steel fabrication, and injection molding operations.

Additionally,company’s 30+ international production lines cater to global markets, providing comprehensive services while maintaining the highest product quality and ensuring on-time delivery. This advanced manufacturing setup has significantly enhanced supply chain efficiency, achieving faster delivery times, superior quality, and optimized costs.

Jongtay intelligent production lines. SOURCE: Jongtay

The company’s commitment to innovation extends to its materials and processes. Jongtay has embraced environmentally conscious manufacturing through water-based finishing, enhanced tactile surface treatment, and solar energy integration. Continuous product improvements, coupled with investments in renew sources, optimize operational efficiency while meeting evolving market demands. A comprehensive digital transformation, including fully integrated ERP systems, ensures seamless coordination between manufacturers, users, and dealers across the entire supply chain.

Jongtay’s dedication to innovation and quality is reflected in their international R&D teams, which draw on global expertise to enhance their design capabilities. An internal team composed of research professionals from both domestic and overseas, combined with regular collaboration with leading Chinese designers, ensures that Jongtay’s solutions remain at the forefront of global design trends. This synergy between international and domestic teams creates solutions that resonate across diverse markets.

Jongtay Aite series staff workstations, designed elegantly and stylishly. SOURCE: Jongtay

Henson Series CEO Space, showcasing the beauty of understated luxury. SOURCE: Jongtay

The next three to five years will see Jongtay establishing direct sales operations and design centers across key global markets, with particular emphasis on Southeast Asia, the Middle East, and Europe. This initiative aims to enhance the company’s global market responsiveness and accelerate delivery capabilities. “The dynamic growth of China’s manufacturing sector has created unprecedented opportunities in international markets, we are strategically positioned to leverage these opportunities, marking a significant shift in our global market approach.”

To strengthen its competitive edge, Jongtay is intensifying its focus on digital transformation and process optimization. These efforts will enable the company to remain competitive in international markets while polishing its reputation as a top Chinese manufacturer.

Jongtay’s service focus on “efficient office solutions” to address customers’ pain points, making it the key priority for future service enhancements.

Through digital platforms, social media, and direct customer engagement, the company maintains close relationships with clients worldwide, collecting and implementing feedback to continuously improve product functionality, color schemes, dimensions, and cost optimization.

“Our enhanced global response capabilities ensure that we can serve our international clients with unprecedented speed and precision.” said Shi Kai , Executive President of Jongtay. “We assure our overseas customers that Jongtay will always maintain open communication channels for seamless interaction.”

The company maintains an active presence across the Middle East, Africa, Europe and the United States, providing on-site solutions to clients worldwide. A standout example is the Radisson Blu project in Riyadh, Saudi Arabia. Jongtay delivered and implemented comprehensive furnishings solutions for the hotel apartments within just 30 days. Jongtay’s efficient operation, excellent product quality and service have garnered customer praise.

Jongtay showcased at CIFF Guangzhou 2024. SOURCE: Jongtay

Save the date: Mark your calendars for the 55th China International Furniture Fair (Guangzhou), to be held in Guangzhou Pazhou.

From March 18 to 21, 2025, the first phase will feature Home Furniture, presenting all areas of home furnishings. The second phase, from March 28 to 31, will spotlight the Office and Commercial Space, the world's largest exhibition dedicated to office furniture and commercial design.

Pre-register your E-entry code for free now on our website!