JUSEN: Demonstrating Chinese Hardware Excellence On The Global Stage

As a “Partner of China’s Aerospace Program” and the first hardware enterprise in China to receive CNAS laboratory certification, JUSEN has focused on premium home hardware for 19 years. The company invests over 40% of its annual profits in R&D, employs more than 200 senior technical experts, and holds over 200 national patents. JUSEN’s excellence recognized through prestigious international awards including the Red Dot Award, iF Design Award, IDFA Design Award, and London Design Award.

JUSEN’s headquarter. SOURCE: JUSEN

“JUSEN has served international markets since our establishment in 2006.” says Jiahui Luo, CMO of JUSEN. As a B2B leader in the hardware industry, JUSEN supplies 90% of China’s listed custom furniture companies and maintains market leadership among custom furniture enterprises in developed regions including Europe, America, and Japan. The company serves over 1,000 clients globally, with products reaching more than 40 countries across five continents and annual sales exceeding 300 million units.

JUSEN’s OT door opener SOURCE: JUSEN

From pioneering innovative hydraulic hinges to inventing the OT door opener, JUSEN’s product portfolio spans five major categories: basic hardware, wardrobe functional hardware, innovative hardware, electronic smart hardware, and intelligent hardware solutions. The company provides comprehensive hardware solutions for home furnishings, effectively planning different spaces and areas while delivering one-stop hardware solutions for living spaces.

Innovation through new products launches has been JUSEN’s tradition and key to customer retention for 20 years. At the upcoming CIFF Guangzhou JUSEN will showcase several innovations, including an upgraded AI Smart Kitchen, new kitchen storage solutions, and globally pioneering hinge products.

The AI Smart Kitchen represents JUSEN’s response to modern kitchen needs. In developed markets like Europe and North America where kitchens are typically spacious with numerous storage items and multiple users, locating items often proves time-consuming.

The AI Smart Kitchen. SOURCE: JUSEN

The AI Smart Kitchen integrates intelligent recognition capabilities, automatically opening specific cabinets in response to voice commands, this solution addresses storage organization, accessibility and classification challenges, offering hands-free operation that significantly enhances kitchen convenience and comfort, particularly appealing to high-end residential markets. The system arrives factory-assembled for immediate installation, aligning with modular renovation requirements.

Currently, JUSEN’s AI Smart Kitchen has been successfully implemented in South Korea and several European countries.

Despite the recent global economic uncertainties that have impacted the supply and costs of raw materials, JUSEN has managed to maintain its resilience by focusing on several key strategies. Firstly, the company has shifted its emphasis from raw material dependency to the enhancement of production technology, quality assurance, and innovative design. Secondly, by targeting a premium market segment, JUSEN has aligned itself with quality-focused customers who are less sensitive to price fluctuations. Lastly, the company’s commitment to continuous innovation has allowed it to steer clear of industry commoditization, ensuring its products remain distinctive and valuable in the market.

Black Whale Hinge. SOURCE: JUSEN

“After decades of development, China’s hardware manufacturing capabilities now match international standards.” JUSEN’s electroplating technology exceeds European Tier III standards, with many products surpassing neutral and acidic salt spray test requirements. This technical excellence provides JUSEN with competitive advantages in volatile international markets.

JUSEN’s primary challenge in serving international industrial clients lies in meeting country-specific product requirements. Different nations have varying cabinet specifications, installation practices, woodworking methods, board thicknesses, screw placements and adjustment mechanisms, leading to diverse factory-state requirements from hardware brands in each market.

JUSEN’s Factory. SOURCE: JUSEN

For instance, ensuring accurate trademark printing on 10-20 million units was once an industry-wide challenge. JUSEN addressed this by developing a proprietary AI recognition system that photographs and compares products with original design data before shipment, eliminating defects and ensuring precise trademark printing.

Through such rigorous quality control measures, JUSEN successfully delivers products meeting global industrial clients’ specifications while maintaining an error rate below 0.003%.

JUSEN employs multiple channels to gather customer feedback across markets. In China, where consumer hardware demands are rapidly evolving, and are increasingly personalized, the company leverages its network of over 100 hardware distributors to collect comprehensive usage data. In 2024, JUSEN conducted a nationwide household survey to deeply understand user pain points in kitchen and home hardware applications, informing future product development.

Corporate R&D. SOURCE: JUSEN

In international markets, JUSEN’s global business team actively collects hardware requirements from worldwide clients. Trade shows provide valuable opportunities for face-to-face feedback collection, guiding product improvements. For example, when Vietnamese coastal cities expressed a need for enhanced rust resistance, JUSEN partnered with suppliers meeting higher salt spray test standards to develop products specifically for the Vietnamese market.

With many Chinese hardware products now increasingly well-suited to international markets, particularly functional hardware, JUSEN has seen significant success with thermal sinks, faucets, and kitchen storage solutions in Middle Eastern markets. The company continues to expand its functional hardware portfolio internationally.

JUSEN exhibited at an expo in the U.S. SOURCE: JUSEN

Historically, international buyers focused primarily on basic hardware products while maintaining reservations about Chinese functional hardware. However, JUSEN aims to reshape these traditional perceptions by showcasing the dramatic transformation of China’s hardware industry over the past two decades.

Looking ahead, Chinese hardware products are positioned to command increasing international attention and challenge previous market assumptions. Through trade shows like CIFF Guangzhou, JUSEN demonstrates how Chinese hardware has evolved significantly in quality, functionality, durability, and aesthetics. The company’s globally pioneering manufacturing processes and innovations are set to reshape international perspectives.

JUSEN at CIFF Guangzhou 2024. SOURCE: JUSEN

Save the date: Mark your calendars for the 55th China International Furniture Fair (Guangzhou), to be held in Guangzhou Pazhou.

From March 18 to 21, 2025, the first phase will feature Home Furniture, presenting all areas of home furnishings. The second phase, from March 28 to 31, will spotlight the Office and Commercial Space, the world's largest exhibition dedicated to office furniture and commercial design.

Pre-register your E-entry code for free now on our website!