LIAMAX: Global Trend-Setter in Premium Panel Solutions

From its strategic markets entry in 2005 to its current position as a preferred partners for global luxury brands, LIAMAX exemplifies Chinese manufacturing excellence in premium panel solutions. Under chairman Jie Zhang’s leadership, the company has established strategic partnerships with industry leaders like Nobilia & Raumplus, Tucson, while building strong markets presence across North America, the middle east. Southeast Asia, and Australia.

Through its three brands–LIAMAX, UVEIN and LIADECOR–the company delivers innovative, environmentally conscious solutions including advanced melamine-faced panels, excimer surface panels, and PUR decorative boards. “Creating a globally respected brand in premium panel manufacturing isn’t just our goal–it’s our commitment.” Emphasized Chairman Zhang, reflecting the company’s dedication to international excellence.

LIAMAX·UVEIN’s showroom. SOURCE: LIAMAX

International design trend increasingly favors expansive, continuous decorative effects, UVEIN’s 79-foot double-sided synchronous panels address this demand through their exceptional size, minimizing joint lines to create seamless visual integration. This approach aligns perfectly with international clients’ pursuit of spatial openness and aesthetic unity. The double-sided synchronous technology ensures consistent decorative effects on both sides-essential for special applications like transparent partitions and suspended cabinet exteriors.

LIAMAX·UVEIN’s showroom. SOURCE: LIAMAX

Responding to international market demands for personalized, customized patterns, LIAMAX’s 79-foot digital products leverage advanced digital printing technology. This capability enables precise reproduction of extensive design patterns with high-resolution printing, ensuring clear textures and long-lasting, true-to-life colors. The large format panels are ideal for extensive wall surfaces and cabinet exteriors, allowing each international project to express its unique style through distinctive surface patterns, effortlessly accommodating diverse regional and cultural aesthetic preferences.

Digital printing. SOURCE: LIAMAX

Looking forward, LIAMAX continues to monitor international interior and exterior design trends, introducing new innovations annually. Recent developments include light-colored panels with delicate, warm textures for Nordic minimalist styles; metal-effect finishes combined with aged wood patterns for industrial vintage aesthetics; and future-oriented panels incorporating smart color-changing and self-cleaning materials, meeting diverse aesthetic requirements.

LIAMAX’s factory. SOURCE: LIAMAX

LIAMAX prioritizes research and development, with annual R&D investments exceeding 13 million yuan in recent years. The company’s R&D expenditure as a percentage of sales revenue has steadily increased, reaching over 5% in 2022, resulting in more than 80 patents to date.

The company’s new green home materials facility in Henglin Town, Changzhou City, Jiangsu Province represents a 300-million-yuan investment .The building area is approximately 47000 square meters. This state-of-the-art facility houses a professional R&D team and advanced research infrastructure. The dedicated CMF (Color, Material, Finish) Research Center collaborates with premium global supply chain partners to continuously develop innovative surface decoration patterns.

Besides, LIAMAX combines global technological expertise through strategic investments: Belgian AGFA digital systems for decorative board and UV excimer production, advanced German impregnation technology, and China’s premier automatic laminating equipment. Expert engineers oversee this integrated system, maintaining precision quality control throughout the production process.

Asia’s first four-paper synchronous deep-embossing Wemhöner production line, capable of producing large-format decorative panels. SOURCE: LIAMAX

For the future, LIAMAX is developing a global online customization platform to enable customers to remotely upload designs and preview customization effects in real-time, streamlining the customization process while maintaining quality standards. This innovative approach will provide an immersive and efficient experience for customers seeking tailored solutions for their furniture needs.

LIAMAX has established extensive partnerships with global suppliers, ensuring production continuity and cost stability through a diversified supply network.

“By integrating top-tier global supply chains, we’ve secured strategic partnerships with industry leaders including LamiGraf, Technocell Dekor, Schattdecor, Munksjo Paper AB, and Hucek, this collaboration network guarantees product innovation and premium quality standards.”

The company’s comprehensive quality management system oversees every stage from raw material procurement to final product inspection, backed by an advanced inventory management system for precise market demand forecasting.

Sustainability drives LIAMAX’s operations across all levels. The company actively tracks carbon emissions throughout its supply chain, progressively reducing the carbon footprint per unit while promoting recyclable and biodegradable packaging materials. 

LIAMAX·UVEIN’s showroom. SOURCE: LIAMAX

LIAMAX prioritizes renewable materials, particularly SPB low-emission substrates, ensuring environmental responsibility from production to delivery. These efforts are validated through prestigious certifications including Japanese F★★★★ Minister Certification, Green Product Certification, ISO9001, ISO14001, and ISO45001, confirming the company's commitment to both product quality and environmental stewardship.

LIAMAX is intensifying its localization efforts in established markets across Europe, America, and Asia-Pacific. Plans include expanding European showrooms and experience centers to align with local design trends, while developing distribution networks in second and third-tier cities to enhance market penetration.

The company is strategically positioned to meet growing demand in Southeast Asia and the Middle East, where infrastructure development and high-end commercial projects are driving demand for premium decorative panels. Through partnerships with major regional contractors and distributors, LIAMAX aims to participate in landmark architectural projects.

LIAMAX·Sample Room. SOURCE: LIAMAX

Save the date: Mark your calendars for the 55th China International Furniture Fair (Guangzhou), to be held in Guangzhou Pazhou.

From March 18 to 21, 2025, the first phase will feature Home Furniture, presenting all areas of home furnishings. The second phase, from March 28 to 31, will spotlight the Office and Commercial Space, the world's largest exhibition dedicated to office furniture and commercial design.

Pre-register your E-entry code for free now on our website!