Rossini: Crafting Italian Luxury For Global Market

ARTU sofa. SOURCE: Rossini

Rossini, epitomizing resilience as a core attribute, has evolved into a paradigm of a “Multinational Pocket Company.” The company’s adaptability, intelligence, flexibility, and agility have enabled it to navigate global luxury sofas market. At Rossini, unwavering commitment to quality, Italian design and functionality is evident in every piece of upholstered furniture created. Each item, 100% made in Italy, exemplifies Rossini's dedication to craftsmanship and meticulous attention to detail. 

Born from opportunity during the 2008 financial crisis, Rossini saw potential where others saw uncertainty. While Europe’s economic landscape was being reshaped, the company’s founders recognized growing appreciation for Italian design in emerging markets. This sight led to Rossini’s establishment in 2010, launching as a premium Italian furniture manufacturer specializing in high-end sofas and upholstered furniture that blend traditional Italian craftsmanship with contemporary design. Now, The Rossini Collection features four distinct product lines: Sofas, Power Motion Sofas, Armchairs, and Sofa Beds, offering a diverse selection of luxurious and functional pieces to cater to various preferences and requirements.

The company initially focused on ASEAN and USA markets, where the appetite for Italian furniture was particularly strong. A pivotal moment came in 2014 when Rossini began strategic expansion into key Asian markets including Vietnam, Korea, Japan, Indonesia, and New Zealand, now serving partners in over 30 countries with its distinctive collection of luxury upholstery and seating solutions.

NARSICO Sofa. SOURCE: Rossini

“The most appropriate adjective to describe Rossini is ‘Resilience’. Rossini is a smart, flexible and agile ‘Multinational Pocket Company’”.

In today’s complex global environment, Rossini’s “Multinational Pocket Company” model has proven exceptionally resilient. By strategically maintaining its core value chain in Italy, the company has successfully navigated recent geopolitical disruptions, including the Red Sea crisis. Understanding the challenges partners face with shipping delays, Rossini will introduce an innovative financial solution at CIFF Guangzhou 2025, demonstrating its ongoing commitment to partner success. 

Rossini serves to stem from a unique business model that seamlessly integrates boutique manufacturing with global market demands. Operating as a true “boutique” manufacturer, Rossini maintains 100% production in Italy, preserving the essence of Italian craftsmanship while offering over 10 million product variations within a consistent 6-week timeline. This remarkable balance of customization and efficiency demonstrates the company’s commitment to serving diverse market needs without compromising quality.

Rossini’s craftsman is skillfully cutting sofa upholstery fabric. SOURCE: ROSSINI

TAORMINA Sofa. SOURCE: Rossini

“Iconic Design, the result of continuative research of the new trend of the furniture culture.”

The Rossini Collection exemplifies the company’s innovative spirit and adaptability. Each year, Rossini introduces new designs, functionalities, and finishes for every product line, ensuring its offerings remain fresh and aligned with evolving market trends.

Power Motion Sofa. SOURCE: Rossini

For Sofas, Rossini previews an exclusive new design, while the Power Motion Sofas line sees the introduction of the 5th Generation of Motion. This cutting-edge technology caters to the sophisticated needs of customers in terms of design and comfort, born from an in-depth analysis of market trends, new materials, and emerging technologies.

Rossini’s commitment to future-forward operations is exemplified by its state-of-the-art production facility, a showcase of sustainable manufacturing excellence. The facility features a comprehensive photovoltaic system that achieves 100% energy self-sufficiency for daily operations. This advanced manufacturing hub integrates Industry 4.0 principles, with smart, energy-efficient machinery connected to the company’s ERP system for real-time monitoring of production performance and quality metrics.

The company’s innovative approach extends to waste management, particularly in addressing the challenge of leather waste, which typically accounts for 15-20% of raw material. Through a groundbreaking partnership with Italian universities, Rossini is pioneering research into transforming leather scraps into versatile panels for furniture and construction applications. The research program also explores extracting collagen for nutraceutical industry applications, demonstrating Rossini’s commitment to circular economy principles.

“This is the key to realizing Iconic, Evergreen and ‘Cross-Sectional’ design.”

Rossini’s innovation strategy is further refined through continuous dialogue with partners across 30 countries, ensuring product development aligns precisely with market needs. This collaborative approach drives the evolution of both leather and fabric collections, positioning Rossini at the forefront of sustainable luxury furniture manufacturing.

CUBIK Sofa. SOURCE: Rossini

“Come to see something different, come to see a new Italian Luxury concept based on the unicity of the connection between the Rossini’s Design and the customer’s soul. ”

At CIFF Guangzhou 2025, Rossini invites you to experience firsthand how Rossini’s resilient approach to luxury furniture manufacturing can help support your business goals and create lasting value in today’s dynamic market.

Rossini’s Booth Rendering for 2025 CIFF Guangzhou. SOURCE: Rossini

Save the date: Mark your calendars for the 55th China International Furniture Fair (Guangzhou), to see more top brands.

From March 18 to 21, 2025, the first phase will feature Home Furniture, presenting all areas of home furnishings while the second phase, from March 28 to 31, will spotlight the Office and Commercial Space and CIFM/interzum guangzhou 2025.

Pre-register your E-entry code for free now on our website!