ASIAMA: Luxurious Soft Furnishings Tailored for Contemporary Aesthetics

Established in 2006, ASIAMA has dedicated itself to upholstered furniture manufacturing, building enduring partnerships with over 3,000 furniture stores and distributors worldwide. The company serves customers across 80 countries in six continents, leveraging its robust manufacturing capabilities and multi-brand matrix to create maximum value for global partners.

ASIAMA’s latest collections. SOURCE: ASIAMA

In the upholstered furniture market, ASIAMA’s most distinctive advantage lies in its outstanding R&D and innovation capabilities. With an annual production exceeding 800,000 pieces, the company’s forward-thinking perspective and comprehensive quality control system enable strong product differentiation.

Since its inception, ASIAMA has targeted international markets, where strong demand for high-quality upholstered furniture has provided broader development opportunities. The company's dual strengths in quality and design have gained increasing recognition from customers worldwide.

ASIAMA design manuscript drawing. SOURCE: ASIAMA

ASIAMA’s design capability is powered by globally renowned designers and R&D teams from Italy, Germany, France and beyond, introducing over 150 new products annually across sofas, power recliners, and upholstered beds. Quality-wise, ASIAMA adheres to European Union furniture standards, ensuring products meet both quality requirements and aesthetic preferences of Western markets through rigorous testing.

Every ASIAMA product undergoes over 200 quality and compliance tests, from globally sourced raw materials to meticulously crafted finished products. The company holds ISO9001 certification, Social Audit certification, and EU Timber Regulation (EUTR EU995/2020) compliance, among others.

Operating as a multi-brand matrix enterprise, ASIAMA caters to diverse consumer segments with its comprehensive product portfolio, providing millions of households across the globe with comfortable, eco-friendly, healthy, and humanized home living styles.

Under ASIAMA’s banner, the CAMPO DE’ FIORI brand focuses on living culture and aesthetic exploration, offering furniture for living rooms, dining rooms, and bedrooms. With design centers in Europe and Asia, CAMPO DE’ FIORI boasts an elite team of designers and craftsmen from Italy, Germany, France and China, emphasizing Italian original designing and offering hundreds of color options to meet contemporary consumer needs.

ASIAMA MILOS Sofa. SOURCE: ASIAMA

Besides CAMPO DE’ FIORI, the Coseylazy brand series concentrates on smart, youthful, and fashionable solutions, pioneering whole-house AIoT furniture concepts that integrate artificial intelligence and IoT technology into all furniture pieces, creating an interconnected smart home experience.

ASIAMA has consolidated its enterprise management strategies and optimized its diverse supply chain resources to maintain a competitive edge in production capacity.

From a technical standpoint, ASIAMA has built a robust production capability fortress, featuring a state-of-the-art manufacturing base spanning over 120,000m2 and a team of over 1,200 skilled craftsmen. Innovation is the core engine driving sustainable business growth, and ASIAMA deeply integrates international cutting-edge design concepts to fully push for the iteration and upgrade of production processes.In the product aspect, ASIAMA is dedicated to developing sofas that cater to market demands, are convenient for production, assembly, and maintenance, optimizing product structures, adopting modular designs, significantly reducing transportation difficulties and installation costs, and innovatively solving international users’ transportation and installation issues.

ASIAMA’s headquarters. SOURCE: ASIAMA

“Incorporating sustainability principles into product design and production has been our long-standing commitment.”

On the material front, the company selects traceable leather and eco-friendly wood materials while implementing comprehensive waste recycling mechanisms.

Through innovative design and manufacturing processes, ASIAMA optimizes product structures and processes, crafting high-quality and durable products that effectively extend their lifespan, thereby reducing resource waste resulting from frequent replacements and promoting sustainable development. Additionally, ASIAMA reduces energy consumption by constructing and utilizing photovoltaic renewable energy systems.

Sustainable development is not only a common global goal but also a crucial aspect of brand internationalization. By practicing sustainable development concepts, ASIAMA enhances its brand image and reputation, aligning with the increasing attention and strong demand for environmentally friendly attributes and sustainability in the international market. This lays a solid foundation for the brand's long-term and stable development in the global market.

ASIAMA at CIFF Shanghai 2024. SOURCE: ASIAMA

Drawing on decades of international presence, ASIAMA has charted a clear path for global development. Its strategy centers on developing a diversified, premium product portfolio, complemented by an agile pricing framework that responds to regional market demands and consumer preferences.

In its next growth phase, ASIAMA will enhance its multi-brand strategy comprehensively. This initiative elevates the brand’s market position through refined positioning, improved quality standards, accelerated R&D innovation, strengthened original design capabilities, and an expanded product portfolio. 

ASIAMA at CIFF Guangzhou 2024. SOURCE: ASIAMA

ASIAMA continues to leverage its core strengths in product development and innovation, creating distinctive offerings that resonate with diverse market needs. This multi-dimensional approach ensures sustained brand competitiveness in an evolving global marketplace.

“As a cornerstone exhibitor at CIFF Guangzhou, ASIAMA looks forward to unveiling our refreshed brand identity and latest innovations,” the company announces. “Our presentation will showcase the hallmarks of ASIAMA excellence-exceptional comfort, superior craftsmanship, and uncompromising quality-offering our global visitors a compelling new perspective on modern furniture design.”

Save the date: Mark your calendars for the 55th China International Furniture Fair (Guangzhou), to be held in Guangzhou Pazhou.

From March 18 to 21, 2025, the first phase will feature Home Furniture, presenting all areas of home furnishings. The second phase, from March 28 to 31, will spotlight the Office and Commercial Space, the world's largest exhibition dedicated to office furniture and commercial design.

Pre-register your E-entry code for free now on our website!