WHM: Excellence in Press Plate Technology

Founded in 1978, Wuxi Huamei Group has established itself as China’s leading expert in press plate manufacturing. As the first Chinese enterprise specializing in surface embossing solutions for flooring, furniture boards, and HPL, Huamei has maintained its industry leadership through professional quality, diverse product range, and high production capacity. The company’s products are now widely distributed all over the world.

Wuxi Huamei Group company. Source: Wuxi Huamei Group

Huamei showcases in global exhibitions to connect with overseas clients. Source: Wuxi Huamei Group

Huamei’s journey of innovation began in 2002 with the successful development of stainless steel press plates, breaking Germany’s monopoly in the international market. Key milestones include the design of the first synchronized press plate in 2006, the export of the first 410-grade seven-foot wide plate in 2014, and the introduction of the first anti-fingerprint plate (ZP9165-TG05A) in 2021. These achievements have positioned Huamei as an industry pioneer.

The first anti-fingerprint plate received significant attention at interzum Guangzhou in 2021. Source: Wuxi Huamei Group

The company’s largest seven-foot wide press plate can produce surfaces area up to 7x20 feet, representing the industry’s maximum production capability. Using 410-grade materials, these plates offer superior advantages in hardness, precision, and flatness. All manufacturing processes are completed in-house, ensuring product consistency and batch uniformity.

Moreover, Huamei Group’s dedication to safety and environmental sustainability is unwavering. The company invests heavily in these areas to ensure stable and healthy development. By adhering to principles of renewable and sustainable forestry, Huamei has carved out a unique position within the industry. Compared to conventional materials, Huamei’s products offer superior malleability and abrasion resistance. Through innovative design, they can achieve a variety of finishes, including glossy, matte, and metallic textures, as well as mimic the natural textures of wood and stone, adding a touch of individuality and artistic flair to home products.

Huamei has launched several deep woodgrain and stone textures for the international market. Source: Wuxi Huamei Group

The ZT8077 press plate has been applied with a Zero technology to articulate intricate textures featuring lines of diverse depth and uneven arrangement, which constitute the unique linguistic expression inherent to oak wood. This product is suitable for applications in interior decoration, furniture, cabinetry, and counter tops, etc. Source: Wuxi Huamei Group

“Huamei prioritizes the understanding of the real needs from customers”, notes Mr. Zhong Wang, General Manager of Wuxi Huamei Group. The company maintains active communication with markets and users, conducting regular internal research and customer feedback sessions to guide product development and improvements.

Recognizing the cost pressures faced by downstream customers in the current international market, Huamei leverages its brand strength and technical expertise to optimize production processes and reduce costs. The company has successfully helped international brands overcome technical challenges, such as developing new equipment for producing bevel press plates for flooring on large-scale.

With a portfolio of over 7,000 products accumulated over the years, Huamei offers comprehensive solutions for high-end clients, featuring sophisticated designs and meticulous production process. The company provides comprehensive after-sales support, including technical assistance with products, molds, and processes.

The SK1859-T11 press plate focuses on the perfect integration of nature and simulation, dedicated to simulating the real leather texture surface. Source: Wuxi Huamei Group

After achieving its initial goal of “replacing import” within its first decade, Huamei set its sights on the international market, beginning with India and expanding to become a global industry leader. This expansion has been supported by the company’s early adoption of international standards, including ISO9001 quality management and ISO14001 environment management certifications, along with a comprehensive ERP system that has standardized operations and enhanced management efficiency.

Huamei patent wall. Source: Wuxi Huamei Group

The success of this strategy was particularly evident by 2018, when Huamei achieved an impressive milestone: six consecutive years of 30% annual growth in international trade, with overseas orders exceeding 100 million RMB.

The details of ZWB7539-T Zero press plate. Source: Wuxi Huamei Group

Looking ahead, Huamei will continue to strengthen partnerships with internationally renowned brands. The company remains committed to enhancing its design and production capabilities, aiming for deeper penetration and broader reach in international markets.

At the upcoming CIFF Guangzhou 2025, Huamei will showcase its latest innovations in premium decorative panel solutions, announces Mr. Wang, General Manager of Wuxi Huamei Group.

At CIFF Guangzhou 2024, Huamei provided exclusive solutions for foreign clients. Source: Wuxi Huamei Group

Save the date: Mark your calendars for the 55th China International Furniture Fair (Guangzhou), to be held in Guangzhou Pazhou.

From March 18 to 21, 2025, the first phase will feature Home Furniture, presenting all areas of home furnishings. The second phase, from March 28 to 31, will spotlight the Office and Commercial Space, the world's largest exhibition dedicated to office furniture and commercial design.

Pre-register your E-entry code for free now on our website!